Our Story
Part of the Mythic Performance Brands Family
Mythic Wheels started with a simple idea: build the wheelset I would want to buy myself.
I have always been the kind of person who takes pride in the equipment I use. I appreciate good design, great components, thoughtful details, and products that feel as good as they look. I do not believe everything needs to be the cheapest option on the market. I believe the right product should make you excited to use it every time you head out for a ride.
That is what we want Mythic Wheels to be.
My background is not in the bike industry. I built my career in IT project management, working with people, solving problems, coordinating complex projects, and making sure all the pieces came together the way they should.
It was a good career, but over time I realized I wanted to build something that felt more connected to the things I actually care about.
Bikes have become a huge part of my life, and they have become a big part of our family too.
They give me the speed and adrenaline I grew up chasing through professional ATV racing, the mental clarity I found through running, and the community that makes the sport so special.
The more time I spent riding, racing, traveling, coaching, and talking with other cyclists, the more I wanted to contribute something of my own to that world.
And as that idea grew, it became something our whole family could be part of.
My wife and our two boys are part of building Mythic right alongside me. They are part of the ideas, the conversations, the rides, the travel, and the excitement of creating something together from the ground up.
Not just selling another bike product.
Building something we would be proud to ride, proud to stand behind, and proud to grow as a family.
That is where Mythic came from.
The ambition is big.
Create incredible products.
Build real relationships.
Keep getting better.
Build something we can be proud of.
Earn the right to stand alongside the best cycling brands in the world.
That is the story of Mythic Wheels.
And as a family, we are just getting started…