Part of the Mythic Performance Brands Family

Mythic Wheels started with a simple idea: build the wheelset I would want to buy myself.

I have always been the kind of person who takes pride in the equipment I use. I appreciate good design, great components, thoughtful details, and products that feel as good as they look. I do not believe everything needs to be the cheapest option on the market. I believe the right product should make you excited to use it every time you head out for a ride.

That is what we want Mythic Wheels to be.

My background is not in the bike industry. I built my career in IT project management, working with people, solving problems, coordinating complex projects, and making sure all the pieces came together the way they should.

It was a good career, but over time I realized I wanted to build something that felt more connected to the things I actually care about.

Bikes have become a huge part of my life, and they have become a big part of our family too.

They give me the speed and adrenaline I grew up chasing through professional ATV racing, the mental clarity I found through running, and the community that makes the sport so special.

The more time I spent riding, racing, traveling, coaching, and talking with other cyclists, the more I wanted to contribute something of my own to that world.

And as that idea grew, it became something our whole family could be part of.

My wife and our two boys are part of building Mythic right alongside me. They are part of the ideas, the conversations, the rides, the travel, and the excitement of creating something together from the ground up.

Not just selling another bike product.

Building something we would be proud to ride, proud to stand behind, and proud to grow as a family.

That is where Mythic came from.

The goal is not to create the cheapest wheelset possible. There will always be someone willing to compete on price alone.

We want to compete on the experience.

The ride quality. The components. The reliability. The details. The way the wheels look on your bike and the way they feel when you push into a corner, accelerate out of a turn, or settle into a long day in the saddle.

We work with great manufacturers and high-quality components to create wheelsets that can stand next to the biggest names in cycling while still being offered at a competitive price.

Because riders should not have to choose between incredible equipment and incredible value.

But Mythic Wheels is about more than carbon, hubs, spokes, and specifications.

It is about relationships.

My career taught me that the best projects are built when the right people work together toward the same goal. That same mindset is at the heart of Mythic.

We want to build strong relationships with riders, shops, teams, manufacturers, and everyone else who makes this community what it is.

We want to listen to the people riding our wheels.

We want to learn from the people building the components.

We want every new product to be better because of the relationships behind it.

And we want Mythic Wheels to become the kind of brand people are proud to have on their bike.

A brand for riders who appreciate nice things, care about their equipment, and understand that the details matter.

A brand for people who ride because they love the feeling of speed, exploration, progression, and being part of something bigger than themselves.

We are building Mythic Wheels because we love bikes. We love the people around them. We love what riding brings into our family. And we believe there is room to build something exceptional together.

The ambition is big.

Create incredible products.

Build real relationships.

Keep getting better.

Build something we can be proud of.

Earn the right to stand alongside the best cycling brands in the world.

That is the story of Mythic Wheels.

And as a family, we are just getting started…